ESB - Design System Refactoring
Leading a global design system initiative, consolidating fragmented multi-product systems into one scalable platform.
Lead UX/UI Product Designer
I turn complex products into experiences millions of people trust.
Lead UX/UI Product Designer with 15 years across the full product-design lifecycle. Delivering apps for startups to global brands, specialising in usability, design systems, and data-informed strategy.
- 15
- years of experience
- 25+
- application launches
- 10s of millions
- of users reached
Selected work
Case studies from 15 years of product design.
A selection of launches across fintech, telecoms, banking, analytics and design systems for startups to global brands. Each one has its own deep-dive.
Groupon - Design System Refresh
A fresh, objective perspective on an ageing design system, assessed, untangled and rebuilt for scale.
Bank of Ireland - Loans App
Automating an analogue loans process into a new digital experience, with every major design decision driven by usability testing each sprint.
PartnerRe - HARP
A blue-sky internal product for PartnerRe's health insurance team, bringing spreadsheets, client management, expenses and reporting into one place, designed from conception to launch.
Vodafone - Billing Suite
Large-scale telco products across platforms, turning dense billing data into something customers could actually read.
Aya - Banking App
A proof of concept mobile banking app for a Myanmar bank modernising to compete with the likes of Revolut, delivered as an MVP that won the client.
Charles Rivers - Design System & Apollo
A multi-product design system for Charles Rivers, then proved in practice with Apollo, a data-dense lab-testing desktop application built on top of it.
Immunify - Vaccine Tracker
A government-agnostic vaccination tracking app, built from Nearform's original Irish Covid platform to win new government contracts worldwide.
Rogers - Telco Platform
Customer-facing billing across desktop, mobile and paper: six applications for one of Canada's largest carriers.
Klir - Flagship App
A B2B flagship platform for the water industry, taken from conception to launch, with me leading design and styling the front end myself.
Readersight - Flagship App
A feature-rich analytics product for media companies, reimagining data as graphs, widgets and an A/B story tester. Adopted by big Irish brands like RTÉ.
ESB - Consultation & Training
Design-system consultation and hands-on Figma training for the in-house team at Ireland's national utility.
PartnerRe - UWIN
An internal product for PartnerRe's reinsurance teams, consolidating legacy systems into one place for task management, in-app messaging and applicant approvals.
Nearform Website Design
A modern redesign of Nearform's own website, built on a flexible design system the team could keep evolving.
About
Human-centred design, backed by data and 15 years of shipping.
I specialise in the full product-design lifecycle, UX and UI, translating business and user needs into clear metrics for success. My work spans design systems, usability testing, interaction design and data-informed strategy, with a track record of launches used by tens of millions of people.
I also have strong front-end skills and often work as a front-end developer, styling interfaces in HTML, CSS and SCSS. I'm an AI-obsessed designer, adopting AI tools like Claude Code, Figma Make, GPT and Replit to bring designs to life and one step closer to dev.